STANDARD DEVIATION
– SONIC FUTURES FROM UKRAINE
An interdisciplinary label amplifying Ukrainian artists at the intersection of sound, technology, and visual culture
Overview
Standard Deviation is an interdisciplinary music and art label founded in Kyiv, committed to platforming forward-thinking Ukrainian electronic music, audiovisual works, and experimental art. Operating at the intersection of sound, technology, and social engagement, the label serves as both a creative incubator and international showcase for Ukrainian artists.
The Concept
Standard Deviation was conceived as more than a traditional music label—it functions as a curatorial platform, creative community, and cultural bridge between Ukraine and global audiences. Rejecting standard industry practices, the label embraces deviation as both methodology and mission, supporting work that challenges conventional boundaries between sound, visual art, and social practice. Since russia's full-scale invasion, Standard Deviation has evolved to become a critical vehicle for preserving and advancing Ukrainian cultural expression during wartime.
The Artists
The label's roster features emerging and established Ukrainian artists working across electronic music, sound design, digital art, and experimental media. From producers creating new sonic languages that reflect Ukraine's complex cultural position to audiovisual artists documenting the transformed landscapes of war, Standard Deviation artists share a commitment to innovation and authenticity. The label particularly supports artists who have been displaced, affected by the war, or whose work engages with Ukraine's contemporary reality.
The Output
The label's roster features emerging and established Ukrainian artists working across electronic music, sound design, digital art, and experimental media. From producers creating new sonic languages that reflect Ukraine's complex cultural position to audiovisual artists documenting the transformed landscapes of war, Standard Deviation artists share a commitment to innovation and authenticity. The label particularly supports artists who have been displaced, affected by the war, or whose work engages with Ukraine's contemporary reality.
Impact
Beyond its artistic contributions, Standard Deviation serves as a vital economic and professional lifeline for Ukrainian artists during wartime. By connecting Ukrainian creators with international platforms, resources, and audiences, the label helps sustain Ukraine's cultural sector despite immense challenges. Through its partnership with the k41community.fund, Standard Deviation ensures that its projects generate direct financial support for Ukrainian artists and communities affected by the war.
Related Projects in Kyiv
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Non Dual Event Series
Conceptualised and produced an innovative performance series combining live piano with AI-driven visualisations that responded to audio impulses. This groundbreaking format created immersive experiences that bridged classical musicianship with cutting-edge technology, attracting new audiences during the COVID pandemic.
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Community Building (Xitb)
Established ∄ as a vital community hub in Kyiv, creating safe and inclusive spaces for creative expression during a period of significant social change. Implemented outreach programs and accessibility initiatives that expanded the center's impact beyond its physical location.
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РІДНЕ (Ridne)
РІДНЕ [RIDNE, Ukrainian for ‘native’ or ‘dear’] is a series of audiovisual works initiated by the Ukrainian music label Standard Deviation and the AV channel Remote Control from 2023.
Other Projects…
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2016-2018 | Liquid Democracy
Managing Director & Board Chairman
Led strategic development of open-source digital participation software, oversaw all operations and 30 staff members. Managed key projects including mein.berlin.de and advocate-europe.eu. -
2023-Present | Otis.travel
Co-Founder, Managing Director, CFO
Developing an AI-first, innovative digital travel booking processes for business travel focused on the music industry, connecting directly to global distribution systems & consolidators.